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Doorway Pages

Doorway pages can be cleverly developed to bring in a large amount of free traffic for the website. Doorway pages are also called gateway pages and are optimized pages submitted to search engines that help the site generate traffic by targetting specific keywords through individual entry points to the website. The main purpose of doorway pages is to get them spidered into the search engines so that they help attract traffic for the site from different keywords embedded within the doorway page.
Search engine algorithms are developed in such a way that they apply various forms of logic to relate keywords or sets of keywords with single webpages in their database of pages. Doorway pages are developed by optimizing the page to a very high degree so that a search engine algorithm ranks the page high for the keyword for which it is optimized. Since doorway pages are designed for search engines, they often do not carry the look and feel of the main website. Doorway pages are developed with more keyword rich textual content and for high download speeds.

Google Desktop: Make Your Way Simple

Google Desktop is desktop search software made by Google for Mac OS X, Linux, and Microsoft Windows. The program allows text searches of a user's e-mails, computer files, music, photos, chats, Web pages viewed, and other "Google Gadgets."
The Sidebar comes pre-installed with the following gadgets:

* Email - a panel which lets one view one's Gmail messages.
* Scratch Pad - here one can store notes; they are saved automatically
* Photos - displays a slideshow of photos from the "My Pictures" folder (address can be changed)
* News - shows the latest headlines from Google News, and how long ago they were written. The News panel is personalized depending on the type of news you read.
* Weather - shows the current weather for a location specified by the user.
* Web Clips - shows recent posts from RSS news feeds.
* Google Talk - If Google Talk is installed, double clicking the window title will dock it to one's sidebar.

You can Find Many other Gadgets here.

Google Squared

Google Squared is a search tool that helps you quickly build a collection of facts from the Web for any topic you specify.

* Facts about your topic are organized as a table of items and attributes (we call them "Squares" for fun).
* Customize these Squares to see just the items and attributes you're interested in.
* See the websites that served as sources for the information in your Square.
* Save and share Squares with others.

For example, say you're curious about which roller coasters are the fastest, tallest, and longest in the world. Until now, you would have had to comb through dozens of webpages to compile the information you're looking for. With Google Squared, all you have to do is type [ roller coasters ] into the search box at http://www.google.com/squared and click Square it to see an automatically generated table of roller coasters and their attributes.

Types of Google Panalties

What is the difference between a ban and a penalty?

- A ban results in complete and total removal of your entire site from Google's search index, and is generally reserved only for major spam infractions (like using bots to spam guestbooks for the purpose of acquiring inbound links).

- A penalty causes your pages to drop in rankings, but if you search for some specific text from those pages you still find them in the index. This is reserved for less serious types of spamming (such as linking too many of your own sites together or packing a bit too many keywords in your image alt text).

If you’ve been hit with a penalty, correct the problems, then submit a reconsideration request.

These are the known types of Google Penalties:

-6 Ranking Penalty — This newest Google penalty hit webmasters in #1 positions with no warnings whatsoever. Google had said it was a mistake and quickly fixed it. But the general theory is that the penalty came about due to stagnant linking or over-optimization.

-30 Suppression Penalty: This penalty seems to hit web sites that focus on AdWords and have very little content. These are typically web sites that participate in guestbook spamming, use JavaScript redirects (instead of a 301 Redirect), or use doorway pages. Web pages with links that have redundant anchor text keywords seem to also fall to the #30+ ranking position.

50 Paid Links Penalty: Google wants to see a rel=nofollow tag on that link so that it doesn't pass PageRank. Those who attempt to buy their way into the upper rankings via Link Farms, Directory Lists and such found their web site(s) were hit with a -50 penalty.

These penalties seemed to been a major disruption to thousands of web sites during the last quarter of 2007. This type of penalty could also be triggered by suspicious link exchanges and participation in various link schemes as defined in the Google Webmasters Guidelines.

- PageRank Penalty: This first appeared in October 2007. Google sent out this wave of penalties that targeted web sites selling links and sponsored blog posts which passed page rank on to advertisers. Large web sites saw their PageRank number drop drastically. This Google Penalty affected nearly everyone on the Internet. Which is somewhat ironic because PageRank have very little to do with calculations in search results.

- Google -950 Penalty: The most severe of all known Google penalties. Some think that this penalty is the "last straw" and Google will just remove your web site from their index if you don't get your act together and play by their rules. This penalty seems to be applied to a specific pages on a site and not to the entire web site.

The current theory with the -950 Penalty is that it has to do with either affiliate linking, content and search relevance, or aggressive link building to a specific page. This penalty is basically the kiss of death as it would take many many months to undo the damage even if you were able to make your web site squeaky clean again for Google.

Bing.com | next Internet search

Bing.com is Microsoft’s attempt at providing a service that could evolve into a household word. In contrast to MSN.com, Bing.com is a clean interface, similar to Google. Gone are the headlines and other tidbits that were on their MSN search page.

When you search Bing.com you will see a few differences from Google. To the left of the results is an area that displays related results. For instance, if you searched Bing.com for Bradenton, you will get standard results that range from the city of Bradenton’s Web site to the Wikipedia entry for the city. On the left hand side you will see suggested searches for Bradenton that range from Bradenton weather to Bradenton hotels. These are things that Microsoft assumes you will be interested in based on your search criteria. The other difference is to the right of the results. There is a line with an orange dot that bookends the results on the right. If you let your cursor hover over it for a moment, you will see a pop up preview of the given Web site. It allows you to quickly look through a page worth of results and find the site that has the information you need.

Canonical Linking

Duplicate Content Can Pinch Your SEO Efforts

Not only can duplicated content make it difficult for search engines to index your web pages properly, but it can lead to penalties that could dramatically effect a website’s ability to rank well for targeted keyphrases in the major search engines.

As websites grow-up, the potential for duplicate content increases. Sites that contain a lot of content might have a variety of different URLs that all reference the same location. This issue can often impact smaller websites that show up in search engine results with and without the ‘www’ in front of the corresponding URL.
An Open Standard Solution Supported by Google - Yahoo! - and Microsoft

Even though Google Webmaster Tools has an option to select the ‘www’ preference for the URLs of your website, a tactic with more control that is acceptable for other search engines was needed. The canonical link element was developed to help search engines determine the preferred URL to be used for your website.

When linking to pages of your site or blog, utilize the canonical link element in the header portion of your links.

Here’s the canonical link element in action:



This tells the search engines that the prefferred URL is http://example.com/page.html (note: without the ‘www’). Where canonical = preferred.

PowerPoint and TIFF file viewing

Official Gmail Blog: PowerPoint and TIFF file viewing



A few months ago, we added fast online viewing of PDFs in your browser. As of today, that same viewer now supports TIFF and Microsoft PowerPoint document formats too: you can now view TIFF and PPT files online, directly in your browser, without having to save the files to your computer and without needing to buy, install, or wait for any special software to start up.

We've had a "View as slideshow" option for PowerPoint files for a while; now we've integrated this conversion technology into the same viewer that we use for PDFs and TIFFs.

PowerPoint and TIFF file viewing

YouTube Symphony Orchestra: from idea to reality

Official Google Blog: YouTube Symphony Orchestra: from idea to reality

Today represents the final culmination of an idea many months in the making: a first-class global orchestra brought together by YouTube. This week, over 90 musicians from around the world -- including a Spanish guitarist, a Dutch harpist and a Lithuanian birbyne player — have gathered in New York City in preparation for tonight's historic YouTube Symphony Orchestra performance at Carnegie Hall. And today on YouTube's homepage, we are proud to present the world premiere of Tan Dun's composition "Internet Symphony, Eroica," as selected and mashed up from nearly 3,000 video submissions from around the globe.

Fort Lewis Housing, Maps, Military Orders, Relocation & McCord Air Force Base in Washington

Fort Lewis Housing, Maps, Military Orders, Relocation & McCord Air Force Base in Washington

Make Money Online

The most competitive way you can stay ahead of the others is to begin the campaign to target the specific affiliate market to make money online by using a list building technique.

If you are interested to know more about affiliate marketing techniques to make money online, you probably have some of the tools you need right now. It is common knowledge that you will need to be able to give it your full attention and devote some time into making it work. The commitment you have is a pretty good indication of the amount of money you will be able to make should you find the right product, get the traffic moving to the website, and find the right niche market to sell it in.
Affiliate Marketing The Right Way
First, one should do something they are interested in. This will be the broad spectrum of the market you can use to make money online. Next, this market needs to be tapering down into a single product to sell. It keeps the focus on one thing and not on a multitude of distractions. Now that these are completed, you can begin to build a list of customer contact information to keep the emails going and the sales coming in.

Begin the List
The most competitive technique you can stay ahead of the others is to begin the campaign to target the specific affiliate market to make money online by using a list building technique. You should, at this point, already have the market you want to go into, the product that fits in this market to sell, and the specific way to drive the traffic to the website. Now you can begin the process of list building to grab hold of the contact information of the customers before they are led to the main sales page. This is done through a lead capture page.

The Positive Way to Build
You are not only preparing a list of possible customers, you are building a healthy relationship with long term customers through the use of promotional emails. This is one way to continue to make money online long after the first sale has been completed. To make money online, you need to get your bearings on this technique and how to use it effectively. That list of contact information is the way to keep in touch with your customers and to generate more sales in the future.

The Affiliate Dedication
No person has ever used affiliate marketing for a short time and been able to say they were successful at trying to make money with the internet. It takes time and dedication to the process to bring it to completion. . With list building thrown in, the process begins again and again making it profitable for you. Start with a good plan of action and see it through to completion. You will not be able to be successful over night or have every customer that visits your website to make a sale, but with the right amount of effort, you can see the positive results.

The Perfect Way to Promote Your Website is Social Media Marketing

By promoting your website using social media marketing, the traffic that you need to boost your site to the top of the ranking is accelerated. The repeat traffic that you will generate is a must not only for the rankings but the profits you can make by having web generated buyers.

There are a number of reasons that social media marketing has taken a while to grab on. The main reason is that many people do not know much about this type of marketing. The rest of the population may be interested in knowing but do not know how to go about using it and then there are those who just do not care to know. The one thing that most people do not recognize is the amount of relevant traffic that you can produce by using social media marketing is very large scale.
By using the technology that the internet provides - the video and audio on our computers- social media marketing can be used to promote anything. The technology has arrived; it is just not to the point of popularity that it will eventually be. This is one of the most cost friendly methods of promoting your website that will pay off in large numbers.

Social media marketing is the perfect way to promote viral content. Viral promotions are list, promotions, quizzes, how-to-videos, and this type of content. The appeal is the difference between reading about how to do something, for instance making a chocolate pie, or watching a video about how this is done. The obvious choice would be watching a video.

When you use social media marketing you will generate traffic in more ways than one. The people who link directly to you and the referrals from other websites are tied into your website. The social news websites are a key to getting many of these links. Some of these social news websites such as Digg are trusted websites that will have a lot of clout with people who will be considering linking to your website to check it out. One thing that helps is the trustworthiness of the site that is referring traffic to your site. This can make the difference between whether you get traffic or not.

Stumble Upon is another site that people feel confident with when it comes to sites recommended. Your site can have more integrity when it is suggested by a well known site. When promoting a site, it is extremely important that the content be interesting to the social media.

The only thing you need to get started is interest in your site that will have people making purchases and telling others what a great site you have. The more your site is recommended the more traffic generated to your site. Naturally as this happens, the word will spread about this new site and more people will be checking it out which is more traffic. Social media marketing can make your site become a memorable one to people who will recommend it to others. This is the key to the explosion of popularity and traffic that you need to generate traffic to your website all by using social media marketing.

Welcome to MyZonal - The Social Networking Engine

Welcome to MyZonal - The Social Networking Engine
Wonderful Platform for sharing creative ideas and communicate with your friends.

Facebook | Salil Kumar Singh

Facebook | Salil Kumar Singh

Email marketing an affordable way of advertisement

Email marketing is related to traditional direct mail, email can be used to send promotional messages, information to members of a mailing list. In comparison to direct mail, it is one of the cheapest marketing tool and it is possible to monitor exactly who has received the email, who has opened it and who has gone on to visit your website as a result.

Now days everyone knows that doing business is tough. This is because sales part is there and everything else is useless if a sale is not up to the mark. This is the toughest phase of the business. You need to do cold calls, you need to provide useful information to the prospects, you need to know the customer's orientation and like these many activities become essential in order to make sales and keep business growing. These days online marketers are acting smart as they are using unique campaigns to reach to their customers and for this they are opting one of the cheapest method that is Email marketing solutions.

As you know that internet users are increasing day by day. These users are using it to fulfill their needs. This can be need of a latest gadget, a property, some financial advice or just a T-shirt. Due to the rise in the number of online shoppers different companies are promoting their products through Email marketing solutions. Email campaigns are run where attractive mail formats are prepared and are sent to a list of prospects to get more and more business from one of the cheapest advertisement method. This way of promotion has become very famous because it is very convenient for the advertisers and also for the customers. Email marketing solutions have make it possible that advertisers are reaching to their customers in a very short time and prospects are learning about the latest products by sitting in their home.
This kind of campaign is popular also because Email is a cost-effective marketing tool. If used properly it can bring good results. Email marketing solutions can take your sales to high levels and best part is that size of your business hardly matters. Even a one day old company can also try it because of its cost-effectiveness. You can devise a mail campaign according to your budget and choice. The campaign allows you to communicate maximum information, more frequently and in very less time.

As an advertiser, companies are sending Emails in more than one format like newsletters, latest sale notifications, preferred customer mail, new service announcements, event invitations and greetings. Email marketing solutions make sure that your promotional write-up format is crafted in the most professional way. So that communicating through email can become an affordable way to advertise.

Show More and Sell More with video Marketing

Do you know why video marketing become so popular? The reason is very clear. Would you rather watch a video or listen to a song? Of course you would relatively watch the videos. Would you rather hear about a product or see it? You would prefer to see it, of course. The world of visual imagery is far more enticing than traditional marketing.

One reason for video marketing is... it allows the viewer to see the promotion. The difference between seeing something and hearing about it but never seeing it is like night and day. Most people do not want to purchase something unseen. However, until the advent of video marketing there was no way that could be done without going to a virtual store or a traditional one.
This is the best of all worlds when it comes to captivating an audience. The combination of visual, audio and choice is what makes this work. The traditional way of internet marketing cannot express to an audience the same sense of reality that video marketing can express. According to some recent statistics, the percentage of people who watch online video is more than 56%. Now, imagine what this could for your business.

The video marketing that you are seeing right now is just a prelude of what is to come. This will continue to escalate as more people catch on to what is needed to capture video marketing simply for the fact that it is preferable to traditional marketing. Everyone and everything has to start somewhere and this is the start of video marketing.

Why do you want to get into the world of video marketing? The great thing about this type of marketing is that once you get started and have people looking for your videos, you will have the traffic needed to really make a profit. Remember a few things that will make the video work for you. Since about 50% of making a video that will stand out in the crowd is about what is in the video and how well it is produced, you will want to put some thought into this before jumping in with both feet.

Do not ever get so caught up in the selling aspect that you forget to introduce a little humor in your video marketing. Making people laugh is one way of getting your video noticed and talked about. How many times have you seen a commercial on television that you have asked your friends if they have seen? Either it was funny or something about it was memorable. This is what will be the generator for your video marketing.

Sometimes people not remember to look at what is going to be an eye-catcher for the average person when putting together their video marketing strategy. Get a few opinions from your friends or relatives before making a stable assurance of running your video. When you feel it is just right, put it out there where it can be seen.

Search Engine Marketing (SEM)

SEM is an outline of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.
Online marketing (Internet Marketing) of a website through search engines using proven strategies and advertising to make the website rank high in the search engines. Includes both advertising and optimization efforts to achieve high visibility of a web site for relevant keywords.

Why SEM Required?
SEM is very important tool to advertise your business worldwide.
SEM Services is devided in two major parts, adword and absence.


Search Engine Marketing (SEM)


This is an example adword campaign on Google. Here google search result shows organic SEO result as well as SEM result.
As we know general user prefers search result on 1st google pages. Since SEM advertises is more keyword specific so user more attract on these advertisement.
SEM gets more traffic on site and is more beneficial for a business.

Animation Videos



Curative video.

Internet Marketing

The most important well known secret in generating online wealth by marketing affiliate programs is Traffic. Everyone knows it; every site desires it and every site needs it. Many complex designs, money and numerous hours of developing a site to make them gorgeous and good-looking are utilized. Without traffic, it is all nil.

Pay Per Click (PPC) is one of the four types of SEM Services (Search Engine Marketing). PPC is one of the most cost-effective ways for targeting affiliate program marketing. According to Forbes magazine, PPC (Pay Per Click), accounts to two billion dollars a year and is estimated to grow up to around eight billion dollars by the end of 2009.

Let us take a brief look how PPC work on Search Engines.

These engines generate listings and calculate them based on a bid amount, the website owner eager to pay for each click from that search engine. Advertisers bid against each other to gain a higher ranking for that unusual keyword or slogan.

The uppermost bidder for a certain keyword or slogan will have their site placed as number one in Search Engines. The top bidder is accompanied by the second and third highest bidder, up to the last number that has placed a bid on the same keyword or slogan. Your ads will then appear significantly on the results pages based on the amount.

How do you make money by using PPC?

Most of the affiliate programs will only pay when a sale is finalized or a lead is generated (after a visitor has click through your site). Your earnings will be different as they will be dependent on the website content and the traffic.

The main reason for using PPC into your affiliate marketing program is that sales are easier to make as conflicting to not using PPC. This way, you will be making profits based on the clicks that your visitor will make. Unlike a number of programs, you are not paid per sale or action.

Using Pay Per Click can be very practical or we say very resourceful to your website. For example, with Google Ad Sense that is incorporated into your affiliate program, you will be able to yield from the visitor’s who are not paying attention in your products or services.

You will not only get but also building your site’s creditably as a precious resource. The visitors who have found what they needed from your site are probable to come back and look over what in addition you are offering.

Pay Per Click is not only a source of generating good profits; it can also help you to advertise your site. This is one of the more efficient ways to switch your raw visitors for targeted surfers who has more inclinations to purchase your products and services.

Marketing affiliate programs with PPC helps to boost up targeted traffic and prove to be very beneficial. The benefits are high with the reasonable cost.

What is SEO SEM

Search Engine Optimization

SEO is an acronym for "search engine optimization" or "search engine optimizer. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

Search Engine Marketing
The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search (PPC).Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs): The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs. According to the Search Engine Marketing Professional Organization, SEM methods include: Search Engine optimization (or SEO), Paid Placement and Paid Inclusion.
Website Promotion
Website promotion provides economical and effective method of business promotion on the web - possibly the best form of online promotion where everything is considered. Our website promotion strategies focused on the high traffic and brand building using various Channels:
*Search engines optimization
*Pay per click advertising
*Affiliate marketing
*Banner and text adverting