Doorway pages can be cleverly developed to bring in a large amount of free traffic for the website. Doorway pages are also called gateway pages and are optimized pages submitted to search engines that help the site generate traffic by targetting specific keywords through individual entry points to the website. The main purpose of doorway pages is to get them spidered into the search engines so that they help attract traffic for the site from different keywords embedded within the doorway page.
Search engine algorithms are developed in such a way that they apply various forms of logic to relate keywords or sets of keywords with single webpages in their database of pages. Doorway pages are developed by optimizing the page to a very high degree so that a search engine algorithm ranks the page high for the keyword for which it is optimized. Since doorway pages are designed for search engines, they often do not carry the look and feel of the main website. Doorway pages are developed with more keyword rich textual content and for high download speeds.
- Find out what I'm doing, Follow Me :)
Google Desktop: Make Your Way Simple
Google Desktop is desktop search software made by Google for Mac OS X, Linux, and Microsoft Windows. The program allows text searches of a user's e-mails, computer files, music, photos, chats, Web pages viewed, and other "Google Gadgets."
The Sidebar comes pre-installed with the following gadgets:
* Email - a panel which lets one view one's Gmail messages.
* Scratch Pad - here one can store notes; they are saved automatically
* Photos - displays a slideshow of photos from the "My Pictures" folder (address can be changed)
* News - shows the latest headlines from Google News, and how long ago they were written. The News panel is personalized depending on the type of news you read.
* Weather - shows the current weather for a location specified by the user.
* Web Clips - shows recent posts from RSS news feeds.
* Google Talk - If Google Talk is installed, double clicking the window title will dock it to one's sidebar.
You can Find Many other Gadgets here.
The Sidebar comes pre-installed with the following gadgets:
* Email - a panel which lets one view one's Gmail messages.
* Scratch Pad - here one can store notes; they are saved automatically
* Photos - displays a slideshow of photos from the "My Pictures" folder (address can be changed)
* News - shows the latest headlines from Google News, and how long ago they were written. The News panel is personalized depending on the type of news you read.
* Weather - shows the current weather for a location specified by the user.
* Web Clips - shows recent posts from RSS news feeds.
* Google Talk - If Google Talk is installed, double clicking the window title will dock it to one's sidebar.
You can Find Many other Gadgets here.
Google Squared
Google Squared is a search tool that helps you quickly build a collection of facts from the Web for any topic you specify.
* Facts about your topic are organized as a table of items and attributes (we call them "Squares" for fun).
* Customize these Squares to see just the items and attributes you're interested in.
* See the websites that served as sources for the information in your Square.
* Save and share Squares with others.
For example, say you're curious about which roller coasters are the fastest, tallest, and longest in the world. Until now, you would have had to comb through dozens of webpages to compile the information you're looking for. With Google Squared, all you have to do is type [ roller coasters ] into the search box at http://www.google.com/squared and click Square it to see an automatically generated table of roller coasters and their attributes.
* Facts about your topic are organized as a table of items and attributes (we call them "Squares" for fun).
* Customize these Squares to see just the items and attributes you're interested in.
* See the websites that served as sources for the information in your Square.
* Save and share Squares with others.
For example, say you're curious about which roller coasters are the fastest, tallest, and longest in the world. Until now, you would have had to comb through dozens of webpages to compile the information you're looking for. With Google Squared, all you have to do is type [ roller coasters ] into the search box at http://www.google.com/squared and click Square it to see an automatically generated table of roller coasters and their attributes.
Types of Google Panalties
What is the difference between a ban and a penalty?
- A ban results in complete and total removal of your entire site from Google's search index, and is generally reserved only for major spam infractions (like using bots to spam guestbooks for the purpose of acquiring inbound links).
- A penalty causes your pages to drop in rankings, but if you search for some specific text from those pages you still find them in the index. This is reserved for less serious types of spamming (such as linking too many of your own sites together or packing a bit too many keywords in your image alt text).
If you’ve been hit with a penalty, correct the problems, then submit a reconsideration request.
These are the known types of Google Penalties:
-6 Ranking Penalty — This newest Google penalty hit webmasters in #1 positions with no warnings whatsoever. Google had said it was a mistake and quickly fixed it. But the general theory is that the penalty came about due to stagnant linking or over-optimization.
-30 Suppression Penalty: This penalty seems to hit web sites that focus on AdWords and have very little content. These are typically web sites that participate in guestbook spamming, use JavaScript redirects (instead of a 301 Redirect), or use doorway pages. Web pages with links that have redundant anchor text keywords seem to also fall to the #30+ ranking position.
–50 Paid Links Penalty: Google wants to see a rel=nofollow tag on that link so that it doesn't pass PageRank. Those who attempt to buy their way into the upper rankings via Link Farms, Directory Lists and such found their web site(s) were hit with a -50 penalty.
These penalties seemed to been a major disruption to thousands of web sites during the last quarter of 2007. This type of penalty could also be triggered by suspicious link exchanges and participation in various link schemes as defined in the Google Webmasters Guidelines.
- PageRank Penalty: This first appeared in October 2007. Google sent out this wave of penalties that targeted web sites selling links and sponsored blog posts which passed page rank on to advertisers. Large web sites saw their PageRank number drop drastically. This Google Penalty affected nearly everyone on the Internet. Which is somewhat ironic because PageRank have very little to do with calculations in search results.
- Google -950 Penalty: The most severe of all known Google penalties. Some think that this penalty is the "last straw" and Google will just remove your web site from their index if you don't get your act together and play by their rules. This penalty seems to be applied to a specific pages on a site and not to the entire web site.
The current theory with the -950 Penalty is that it has to do with either affiliate linking, content and search relevance, or aggressive link building to a specific page. This penalty is basically the kiss of death as it would take many many months to undo the damage even if you were able to make your web site squeaky clean again for Google.
- A ban results in complete and total removal of your entire site from Google's search index, and is generally reserved only for major spam infractions (like using bots to spam guestbooks for the purpose of acquiring inbound links).
- A penalty causes your pages to drop in rankings, but if you search for some specific text from those pages you still find them in the index. This is reserved for less serious types of spamming (such as linking too many of your own sites together or packing a bit too many keywords in your image alt text).
If you’ve been hit with a penalty, correct the problems, then submit a reconsideration request.
These are the known types of Google Penalties:
-6 Ranking Penalty — This newest Google penalty hit webmasters in #1 positions with no warnings whatsoever. Google had said it was a mistake and quickly fixed it. But the general theory is that the penalty came about due to stagnant linking or over-optimization.
-30 Suppression Penalty: This penalty seems to hit web sites that focus on AdWords and have very little content. These are typically web sites that participate in guestbook spamming, use JavaScript redirects (instead of a 301 Redirect), or use doorway pages. Web pages with links that have redundant anchor text keywords seem to also fall to the #30+ ranking position.
–50 Paid Links Penalty: Google wants to see a rel=nofollow tag on that link so that it doesn't pass PageRank. Those who attempt to buy their way into the upper rankings via Link Farms, Directory Lists and such found their web site(s) were hit with a -50 penalty.
These penalties seemed to been a major disruption to thousands of web sites during the last quarter of 2007. This type of penalty could also be triggered by suspicious link exchanges and participation in various link schemes as defined in the Google Webmasters Guidelines.
- PageRank Penalty: This first appeared in October 2007. Google sent out this wave of penalties that targeted web sites selling links and sponsored blog posts which passed page rank on to advertisers. Large web sites saw their PageRank number drop drastically. This Google Penalty affected nearly everyone on the Internet. Which is somewhat ironic because PageRank have very little to do with calculations in search results.
- Google -950 Penalty: The most severe of all known Google penalties. Some think that this penalty is the "last straw" and Google will just remove your web site from their index if you don't get your act together and play by their rules. This penalty seems to be applied to a specific pages on a site and not to the entire web site.
The current theory with the -950 Penalty is that it has to do with either affiliate linking, content and search relevance, or aggressive link building to a specific page. This penalty is basically the kiss of death as it would take many many months to undo the damage even if you were able to make your web site squeaky clean again for Google.
Bing.com | next Internet search
Bing.com is Microsoft’s attempt at providing a service that could evolve into a household word. In contrast to MSN.com, Bing.com is a clean interface, similar to Google. Gone are the headlines and other tidbits that were on their MSN search page.
When you search Bing.com you will see a few differences from Google. To the left of the results is an area that displays related results. For instance, if you searched Bing.com for Bradenton, you will get standard results that range from the city of Bradenton’s Web site to the Wikipedia entry for the city. On the left hand side you will see suggested searches for Bradenton that range from Bradenton weather to Bradenton hotels. These are things that Microsoft assumes you will be interested in based on your search criteria. The other difference is to the right of the results. There is a line with an orange dot that bookends the results on the right. If you let your cursor hover over it for a moment, you will see a pop up preview of the given Web site. It allows you to quickly look through a page worth of results and find the site that has the information you need.
When you search Bing.com you will see a few differences from Google. To the left of the results is an area that displays related results. For instance, if you searched Bing.com for Bradenton, you will get standard results that range from the city of Bradenton’s Web site to the Wikipedia entry for the city. On the left hand side you will see suggested searches for Bradenton that range from Bradenton weather to Bradenton hotels. These are things that Microsoft assumes you will be interested in based on your search criteria. The other difference is to the right of the results. There is a line with an orange dot that bookends the results on the right. If you let your cursor hover over it for a moment, you will see a pop up preview of the given Web site. It allows you to quickly look through a page worth of results and find the site that has the information you need.
Canonical Linking
Duplicate Content Can Pinch Your SEO Efforts
Not only can duplicated content make it difficult for search engines to index your web pages properly, but it can lead to penalties that could dramatically effect a website’s ability to rank well for targeted keyphrases in the major search engines.
As websites grow-up, the potential for duplicate content increases. Sites that contain a lot of content might have a variety of different URLs that all reference the same location. This issue can often impact smaller websites that show up in search engine results with and without the ‘www’ in front of the corresponding URL.
An Open Standard Solution Supported by Google - Yahoo! - and Microsoft
Even though Google Webmaster Tools has an option to select the ‘www’ preference for the URLs of your website, a tactic with more control that is acceptable for other search engines was needed. The canonical link element was developed to help search engines determine the preferred URL to be used for your website.
When linking to pages of your site or blog, utilize the canonical link element in the header portion of your links.
Here’s the canonical link element in action:
This tells the search engines that the prefferred URL is http://example.com/page.html (note: without the ‘www’). Where canonical = preferred.
Not only can duplicated content make it difficult for search engines to index your web pages properly, but it can lead to penalties that could dramatically effect a website’s ability to rank well for targeted keyphrases in the major search engines.
As websites grow-up, the potential for duplicate content increases. Sites that contain a lot of content might have a variety of different URLs that all reference the same location. This issue can often impact smaller websites that show up in search engine results with and without the ‘www’ in front of the corresponding URL.
An Open Standard Solution Supported by Google - Yahoo! - and Microsoft
Even though Google Webmaster Tools has an option to select the ‘www’ preference for the URLs of your website, a tactic with more control that is acceptable for other search engines was needed. The canonical link element was developed to help search engines determine the preferred URL to be used for your website.
When linking to pages of your site or blog, utilize the canonical link element in the header portion of your links.
Here’s the canonical link element in action:
This tells the search engines that the prefferred URL is http://example.com/page.html (note: without the ‘www’). Where canonical = preferred.